These eight awards will go to exceptional B2B events in their respective sectors.
Open to: agencies, associations, corporates, destinations, DMCs, PCOs and venues

AUTOMOTIVE EVENT OF THE YEAR

FINANCE & PROFESSIONAL SERVICES EVENT OF THE YEAR

TECHNOLOGY & TELECOMS EVENT OF THE YEAR

PHARMA & HEALTHCARE EVENT OF THE YEAR

MANUFACTURING & INDUSTRIAL EVENT OF THE YEAR

*NEW* CONSUMER GOODS EVENT OF THE YEAR

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of the market and industry sector. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments).

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

*NEW* MEDIA & BROADCAST EVENT OF THE YEAR

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of the market and industry sector. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

*NEW* RETAIL EVENT OF THE YEAR

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of the market and industry sector. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

These four awards will go to exceptional B2B events that satisfy and exceed a specific event purpose.

INCENTIVE EVENT OF THE YEAR

Objectives: What were the core objectives of the incentive? Outline the brief of the incentive in context of the market and attendees. Include information of the original brief and how the brief may have changed over the timeline of the incentive (eg location, budget changes, resource adjustments, capacity).

Challenges: What were the key challenges faced when organising the incentive and how were these overcome? (eg. reduced budget, logistical challenges, travel restrictions, health and safety, perceived value).

Delivery:  Give a full rundown of the event delivered, including details of creative, marketing, destination or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made this incentive award-worthy.

Results: Did the incentive achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the incentive internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

INTERNAL COMMUNICATIONS EVENT OF THE YEAR

Objectives: What were the core objectives of the event? Outline the brief of the event in context of the organisation/employer and messaging. Include information of the original brief and how the brief may have changed over the timeline of the event (eg location, budget changes, resource adjustments, tone/sensitivity)

Challenges: What were the key challenges faced when organising the event and how were these overcome? For example, reduced budget, logistical challenges, unforeseen circumstances such as issues with destination or venue, challenges around secrecy.

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event’s influence on morale and/or company financials. Judges will look for entries that can demonstrate both creativity and proven ROI.

TEAM-BUILDING EVENT OF THE YEAR

Objectives: What were the core team-building objectives of the event? Outline the brief in context of the organisation/employer and teams. Include information of the original brief and how the brief may have changed over the timeline of the event (eg. remote collaboration,  breaking silos, team structures, location, budget adjustments, live brief vs digital brief).

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual interaction, technology, reduced budget, attendee engagement, communication challenges).

Delivery: Give a full rundown of the event delivered, including details of creative, activities, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Delivery: Give a full rundown of the event delivered, including details of creative, activities, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the team-building experience achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event’s influence on morale and/or company financials. Judges will look for entries that can demonstrate both creativity and proven ROI.

CELEBRATORY EVENT OF THE YEAR

Objectives: What were the core objectives of the event (recognition event, party, award ceremony)? Outline the brief and purpose of the event in context of the achievements and attendees. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, engagement/excitement).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Was the celebration a success? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

These four awards will go to exceptional B2B events that have adopted creative and innovative solutions in order to achieve their goals.

BEST SMALL BUDGET INITIATIVE

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event. State the budget and why it was restricted in the context of the market, company and/or previous years. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the event and how were these overcome? How did budget limitations impact the events objectives? (eg live to digital, technology costs, revenue/sponsorship, delegate engagement, supplier negotiations).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was creative with the budget and what made it award-worthy.

Results: Did the event achieve its core objectives within the budget? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI within a limited budget.

BEST SUSTAINABILITY INITIATIVE

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of corporate social responsibility (CSR) and sustainability. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments, supplier changes)

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg stakeholder buy-in, technology, revenue/sponsorship, delegate engagement, sustainable sourcing, supply chain research).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the sustainability measures made a difference, how they were innovative and what made them award-worthy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both responsible and sustainable practices that truly made a difference. 

*NEW* BEST DEI INITIATIVE

Objectives: What plans have been put in place for strategic diversity, equity and inclusion at your events or within your organisation? Outline the brief and purpose of the initiative in context of promoting the representation and participation of different groups of individuals including ages, races, ethnicities, abilities and disabilities, genders, religions, cultures and sexual orientations. Include information of the original objective and how the initiative is delivering against this.

Challenges: What were the key challenges faced when implementing the initiative and how were these overcome? (eg stakeholder buy-in, client challenges, sector-specific hurdles, supply chain research etc).

Delivery: Give a full rundown of the initiative delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the measures made a difference, how they were innovative and what made them award-worthy.

Results: Did the initiative achieve its core objectives? Please include testimonials, data, statistics and evidence available from analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the initiative internally or externally. Judges will look for entries that can demonstrate both responsible and inclusive practices that truly made a difference. 

*NEW* BEST CSR INITIATIVE

Objectives: What were the core objectives of the event or campaign? Outline the purpose of the initiative in context of a greater cause and humanitarian impact (eg selflessness, giving back to the community, social impact). Include information of the original idea and how the concept may have changed over the timeline of the event or campaign (eg live brief vs digital brief, budget changes, resource adjustments)

Challenges: What were the key challenges faced when organising the initiative and how were these overcome? (eg live to digital, venue remodelling, virtual elements, technology, engagement and reach, instant reactivity, sensitivities).

Delivery: Give a full rundown of the event/campaign/venue adaptation delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and relevance focusing on how the purpose was achieved, how it was innovative and what made it award-worthy. 

Results: Did the initiative achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and a strong humanitarian impact.

These five awards will go to exceptional suppliers within the B2B events industry.

BEST VENUE

Open to: UK and international hotels, venues and convention centres

Overview: What are the specifications of your venue? Outline the unique sellings points in the context of MICE events. Include information about innovation changes, refurbishments and adaptations that make the venue stand out from the rest. 

Evolution: How has the venue evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the spaces in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place at the venue, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition to any visuals.

BEST TECHNOLOGY PROVIDER

Open to providers of: hardware, software, data, apps, social media, plug-ins

Overview: What are the specifications of your tech solution? Outline the unique sellings points in the context of MICE events. Include information about innovation changes, updates and adaptations that make the technology stand out from the rest. 

Evolution: How has the technology evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the hardware/software in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place using the technology, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition to any visuals.

*NEW* BEST HOTEL

Overview: What are the specifications of your hotel? What does your hotel offer for events? Outline the unique sellings points in the context of MICE events. Include information about innovation changes, refurbishments and adaptations that make your hotel stand out from the rest. 

Evolution: How has the hotel evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the spaces in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place at the hotel, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition to any visuals.

*NEW* BEST CONFERENCE DESTINATION

Open to: UK or international cities, countries and regions

Overview: What does your destination offer for conferences? Outline the unique sellings points of the destination in the context of MICE events. Include information about innovative offerings, venue and hotel inventory and experiences that make the destination stand out from the rest. 

Evolution: How has the destination evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the city/country in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place at the destination, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition to any visuals.

*NEW* BEST INCENTIVE DESTINATION

Open to: UK or international cities, countries and regions

Overview: What incentives does your destination offer for events? Outline the unique sellings points of the destination in the context of MICE events. Include information about innovative offerings, venue and hotel inventory and experiences that make the destination stand out from the rest. 

Evolution: How has the destination evolved and adapted to be best-in-class for MICE purposes? Address the transformation of the city/country in the context of the wider industry and new client demands. Include visuals in the supporting material.

Delivery: Give two examples/case studies of events that took place at the destination, including briefs, delivery and results. Case studies should be no more than one A4 page each, in addition to any visuals.

These five awards will go to the very best teams within the B2B events industry

UK AGENCY OF THE YEAR

Open to: Agencies with teams or offices based in the UK only

Company overview: This award will be given to an agency that has achieved standout results in the context of the last year and demonstrated outstanding people practices. Please detail: agency’s size and structure, strategic direction and/or change, financial results (taking coronavirus into consideration), employee engagement and the agency’s journey over the last year. 

Results: What progress was made by the agency in the last year? Outline new innovations, client retention/acquisition, strategic adjustments and developments of work.  Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the agency looking to build on its success and learnings from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

GLOBAL AGENCY OF THE YEAR

Open to: Agencies with bases in at least two countries

Company overview: This award will be given to an agency that has achieved standout results in the context of the last year and demonstrated outstanding people practices. Please detail: agency’s size and structure, location of offices around the world, strategic direction and/or change, financial results (taking coronavirus into consideration), employee engagement and the agency’s journey over the last year.

Results: What progress was made by the agency in the last year? Outline new innovations, client retention/acquisition (particularly global business), strategic adjustments and developments of work.  Please include client testimonials. 

Case studies: Please include two short case studies of B2B events delivered for clients, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the agency looking to build on its success and learnings from the last 12 months? What new campaigns, initiatives and strategies will the company be looking to implement in order to succeed?

CONFERENCE OF THE YEAR

Objectives: What were the core objectives of the event? Outline the brief and purpose of the event in context of the market and sector. Include information of the original brief and how the brief may have changed over the timeline of the event (eg live brief vs digital brief, budget changes, resource adjustments) 

Challenges: What were the key challenges faced when organising the event and how were these overcome? (eg live to digital, virtual networking, technology, revenue/sponsorship, delegate engagement).

Delivery: Give a full rundown of the event delivered, including details of creative, content, venue or digital platform, logistics, broadcasting and personalisation focusing on how the solution met the brief, how it was innovative and what made it award-worthy.

Results: Did the event achieve its core objectives? Please include testimonials, data, statistics and evidence available from post-event analysis and qualitative feedback. Where possible also show a long-term impact or legacy of the event internally or externally. Judges will look for entries that can demonstrate both creativity and proven ROI.

CORPORATE EVENTS TEAM OF THE YEAR

Open to: In-house corporate event planners organising B2B events. 

(If your employer is an event agency but you have been placed within a corporate client, you should apply for agency categories.) 

Overview: This award will be given to a team that has achieved standout results in the context of the last year and demonstrated outstanding events and people practises. Please detail: team size and structure, strategic direction and/or change, financial results (taking coronavirus into consideration), employee engagement and the team’s journey over the last year.

Results: What progress was made by the team in the last year? Outline new innovations, the way the team has benefitted the wider business, strategic adjustments and developments of work.  Please include testimonials.

Case studies: Please include two short case studies of B2B events delivered for the business, describing the objectives, delivery and results/ROI for each event.

Future strategy: How is the team looking to build on its success from the last 12 months? What new events/initiatives and strategies will the team be looking to implement in the future?

MICE TEAM OF THE YEAR

Open to: UK or international venue, hotel or supplier MICE teams. (eg. sales team, events team, marketing team etc).

Overview: This award will be given to a team that has achieved standout results in the context of the last year and demonstrated outstanding events and people practises. Please detail: team size and structure, strategic direction and/or change, financial results (taking coronavirus into consideration), employee engagement and the team’s journey over the last year.

Results: What progress was made by the team in the last year? Outline new innovations, client retention/acquisition, strategic adjustments and developments of work.  Please include client testimonials.

Case studies: Please include two short case studies of B2B events delivered for the business, describing the objectives, delivery and results/ROI for each event.

Both awards will be presented to the A-Lister and Corporate A-Lister that the judges feel have proven outstanding excellence in the MICE industry. This will be chosen from the shortlists announced earlier in the year and cannot be entered directly.

One main award will be presented to the company or agency the judges feel has proven outstanding excellence in the MICE industry. This will be chosen from all of the category winners and cannot be entered directly.